NO TO VALENTINES: FROM CRTICISM TO PROHIBITATION


Photo: Stussy / Pinterest

Introduction

You try to cut the February 14? Wow, you don't want to celebrate? Let's try further. Valentine’s Day is a polarizing occasion, often dismissed as a "Hallmark holiday" designed for profit rather than genuine connection. Critics frequently point to its detachment from historical roots and its negative impact on mental health and social inclusivity. 

Main Criticism

This often centers on the tension between traditional Filipino values and the pressures of modern commercialization. While the holiday remains immensely popular, critics highlight several recurring issues: Many Filipinos criticize the holiday for becoming a socio-economic performance rather than a genuine expression of love. Retailers and malls promote "Love Months" with aggressive marketing, leading to a spike in retail sales of 30–50%. There is significant pressure to spend on gifts like flowers, chocolates, and dinners, which can be economically binding for low- and middle-income individuals. A mid-price dinner for two can cost over ₱3,000—equivalent to six days of minimum wage in Metro Manila.

The emphasis on "coupledom" can marginalize single individuals, widows, or those grieving, fostering feelings of inadequacy or loneliness. This has fueled movements like "Single and Happy" or "Anti-Valentine's" rallies. Some religious leaders, such as those from the Iglesia ni Cristo (INC), abstain from the holiday, viewing it as secular or having pagan roots. Others argue that the focus on romantic love often comes at the expense of familial and platonic bonds. Eco-conscious groups criticize the waste generated by disposable cards, plastic flowers, and excessive gift packaging, advocating for sustainable alternatives.

In some years, activists have used the holiday to stage "Valentine's Day protests," redirecting the theme of love toward social issues like human rights and national sovereignty. 

Sovereign State

Several countries and regions actively prohibit or heavily restrict its celebration. Islamic States like, Iran, Pakistan, Indonesia(certive regions like Aceh), and Saudi Arabia, bans the promotion of Valentine Themes, like Heart Shaped, Red theme, or even against the Islamic Teachings, like: Prohibition of Imitation (Tashabbuh), Religious Innovation (Bid'ah), and Sanctity of Love and Marriage. Valentine’s Day is often criticized for promoting: Premarital relationships and dating, Public displays of affection, which contradict the value of modesty (Hayaa), and Materialism and Extravagance (Israf) through commercialized gift-giving. In Malaysia, the national Fatwa Council issued a ruling in 2005 prohibiting Muslims from celebrating the day. Some states, like Kelantan and Terengganu, strictly enforce this through religious morality patrols. The holiday is entirely unrecognized by North Koreans. The regime promotes loyalty to the state and its leaders instead of romantic love, and any attempt to celebrate Western holidays can be considered subversive.

Reference

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‌Hofilena, C. (2018, February 14). [OPINION] The last prejudice. RAPPLER. https://www.rappler.com/voices/thought-leaders/195876-last-prejudice-valentines-day/

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‌Baclig, C. E. (2023). The economics of Valentine’s Day: Spending out of love. Asianews.network. https://asianews.network/the-economics-of-valentines-day-spending-out-of-love/

‌https://www.facebook.com/saioi.net. (2023, March 5). Why should Muslims not celebrate Valentine’s Day in light of the Quran. SAIOI. https://www.saioi.net/blog/why-should-muslims-not-celebrate-valentines-day-in-light-of-the-quran

‌Mendez, C. (2026, February 9). Islamic View on Valentine’s Day: Religious Perspective. Alibaba.com. https://party.alibaba.com/valentine/what-is-the-opinion-of-islam-on-valentines-day

‌Novak, T. (2026, February 9). Why Valentine’s Day Is Considered Haram in Islam. Alibaba.com. https://party.alibaba.com/valentine/why-is-valentines-day-haram-in-islam

‌VALENTINE’S DAY: The countries the holiday was or is still Banned. (2018). Penglobalinc.com. https://www.penglobalinc.com/valentines-day-the-countries-the-holiday-was-or-is-still-banned

‌Where Valentine’s Day is unloved—and forbidden. (2022). Premium. https://www.nationalgeographic.com/premium/article/where-valentines-day-is-unloved-and-forbidden

‌Which countries love and hate Valentine’s Day? (2017, February 14). BBC News. https://www.bbc.com/news/world-38966636

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